![]() The Point Nepean National Park is one of Victoria's most beautiful natural landscapes, with a rich history in shaping Victoria's early settlement, quarantine and defence. Interpretation Design, Signage, Brochure Dispenser Design, Collateral We are proud at Studio Tweed to have contributed to this organisation's ability to quadruple the public contributions of their Christmas appeal from the previous year through this work. Each card was addressed by hand and included a hand written letter from a woman who had experienced trafficking, to ensure that the campaign drew as authentically as possible on the real, lived understanding of this global human rights issue. This Christmas appeal drew from illustrations provided by survivors of trafficking, created in art therapy and creative counselling contexts, highlighting the exceptional courage and resilience of those people that Hagar looks to support. Hagar is committed to the supporting the lives of people who have experienced severe human rights abuses and works through a range of commercial and not for profit entities, and private and public sector partnerships, to achieve this work. Distressingly, Hagar estimates that the price of a slave in 1800 was $40,000 in today's equivalent in 2014 that figure was $90. Hagar Australia is a specialist organisation that works with survivors of slavery and trafficking. This milestone interpretation project contributes to a combination of on ground conservation, visitor access improvements and public programs at Point Nepean that will provide current and future generations with an enduring connection to the site and its significance to Australia’s military history.Ĭampaign Concept, Visual Identity, Collateral ![]() The design sought to focus sensitively on the natural and historical significance of the site so as not to overtake the space and minimise impact on the heritage listed site. Through extensive research and consultation we unravelled the stories of this incredible site and these stories are told through the interpretative suite of signage (over 100 signs), motion triggered soundscapes (within the gun emplacements and tunnels), life-size silhouettes of historical figures walking through the park, self-guided brochure. To recognise the ANZAC Centenary, Parks Victoria undertook a significant reinterpretation of the iconic Point Nepean National Park site, Fort Nepean, the location of the historical first shot of the British Empire of World War I. Interpretation Design, Signage System, Soundscapes, Brochures, Collateral Later in 1915 a hospital complex was established within the reserve to treat Australian soldiers sent home from deployment suffering venereal diseases they had contracted overseas. The prisoners detained at Langwarrin were German, Austrian and Turkish nationals living in Australia at the outbreak of the First World War. The surrounding bush meant the facility remained private and hidden from the local community. The reserve at Langwarrin was chosen as an ideal location to house prisoners of war in late 1914. Established as a Defence Reserve in 1886, 49 hectares of land was cleared of vegetation to allow for military training and encampments of Victorian colonial forces. The men of these colonial forces were part-time soldiers, similar to today’s reservists. Langwarrin Flora and Fauna Reserve has had a long and important role in the military history of Victoria and Australia. Hand crafted typeface for the headings and designed to be complimentary to the job we did at Point Nepean National Park. Winning web design awards is great, but if a cutting-edge website loaded with never-seen-before bells & whistles isn't going to win you more business, then we can keep our creativity from running too wild.Interpretation signage for Langwarrin Flora & Fauna Reserve. We then apply just enough eye-catching creative elements to communicate your brand's identity effectively & memorably without detracting from purpose. By beginning with the end-user in mind, we let the messages & actions we want them to take guide functional design first. For most brands, to form an identity at either far end is risky too creative, you run the risk of overwhelming users into disengaging, but make it too functional & users can bounce out of boredom.Īt Zeemo, we use a 'content-first' applied creativity approach to strike the right balance of aesthetic uniqueness & intuitive simplicity to create our conversion-driving websites & campaigns. When it comes to digital marketing & web design, there is a spectrum ranging from wildly innovative groundbreaking creativity through to bland utilitarian, practical functionality.
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